By now, getting an SEO service provider is a standard practice for companies with web presence. Thousands of dollars are spent trying to kickstart an SEO program.
If they have the means to do it, a company does it in-house. But others deal with providers. Not only are these more affordable to them, the providers also have the requisite experience and knowledge on making SEO work.
It’s one of the most complicated processes around, but SEO companies do thorough background checks on their clients. This check has been refined over time, and even after several Google algorithms later, these remain relevant. If you’ve ever wondered what search engine optimizers look at, here is an idea:
SEO Maturity Stages (Lowest to Highest)
- First Stage: Are you implementing spammy, outdated, and harmful SEO practices?
- Second Stage: Is there something more innovative doing, something beyond title tags and meta description tags?
- Third Stage: Search is considered more advanced. Slowly, people are going beyond titles and tags in their SEO implementation.
- Fourth Stage: Search is a way of life, data is being honed in better ways to improve on SEO, and processes are being merged.
- Fifth Stage: Finally, there is a culture being established regarding their SEO. Search becomes more embedded in their
marketing. Signs of this include:
- Integration of practices
- Looking for outside the box methods
- Doing frequent tests on their SEO methods and improving
- Being always on the lookout for the next SEO method and SEO service that will be profitable
More Detailed Aspects
a. Data mining – The SEO analytics and information being used by the company
b. SEO content – Do you go beyond pre- and post-publication SEO methods, or is the data integral for the editorial calendar, together with social media analytics?
c. Mobile adaptation – How mobile is your website? Are you dedicating time to making your content mobile accessible in this age of smartphones?
d. Technical know-how – Are you on top of your technical health and accessibility?
e. On and off page SEO – How advanced is your implementation of SEO services when it comes to on and off page practices
f. Combining practices across channels – Is everything you’re working on being used across channels?
g. Using new technology – Do you want the immediate result when you chase the new technology or are you willing to undergo risks regarding the technology to be used?
In a Nutshell
Going through this checklist, you get a better perspective on where you stand regarding your SEO program. It will show you the big picture, and eventually, help you in making an informed choice about your SEO service provider.
These can also save you the trouble of choosing an SEO provider, as there are some who offer affordable SEO Services and are experts in white label digital marketing. It would not be hard to find them on the web given their exposure to the SEO practice itself.
So if you want to get ahead, always remember to think ahead as well!