Did you know that how your product is packaged has a huge impact on your overall sales? In fact, in extreme cases, it can give your product bad impression regardless of how unique or groundbreaking it is. So, make sure your packaging is on-point. Before you submit your design to your contract packaging company, make sure it’s free of the following mistakes.
- There’s too much going on.
Overcomplicating your packaging design is one of the biggest mistakes you can make. It’ll confuse your customers, turn off interested buyers, and—in extreme cases—bring down your overall sales. So, limit what’s on your design to the essentials. Highlight your brand and product. Showcase what sets it apart from its competitors. Make sure you leave enough white space on the design to avoid the “overcrowded” look.
- There’s not much going on.
It’s one thing to be simple and straightforward with your packaging design. It’s another to strive for simplicity so much that your design comes out dull and inconsequential. Remember, you need to make your product stand out. Don’t miss the chance to connect with your target market by going for the minimalist approach.
- It’s too similar to your competitors’ designs.
It’s okay to draw inspiration from your competition’s product designs, especially if you’re a newcomer in the industry. But, don’t copy it! Not only will you lose your chance to set your product apart from them, but you’ll also put your brand at risk for plagiarism and other similar offenses.
Study your competitors’ packaging design. Determine what’s good and what’s bad about them. Then, find out what’s trendy in your industry at the moment. Use these information to enhance—not dictate—your product packaging design.
- It doesn’t say much about your product.
It’s crucial that you give your customers as much information as you can about your product—without overcrowding your packaging (see #1 on this list). Here are some of the things that should never be absent from your design:
- Product name
- Selling points (what sets it apart)
- Directions for use (if applicable)
- Nutritional facts (if applicable)
- Manufacturing/Expiration date (if applicable)
- A brief description about the product
- It has grammatical inconsistencies.
Misspellings and grammatical errors—particularly in prominent areas in your packaging design like its name and catchphrase—can kill your product. So, make sure your design is free of inconsistencies.
Have several proof-readers look through your design. It may be a bit costly, but it’ll be worth it. Remember: just because bad exposure can be considered as great exposure (given that it still puts your product in the limelight), doesn’t mean that your product design should strive to be the next big meme.
- It has an out-dated theme.
Know the difference between “vintage” and “out-dated,” especially if your target market is the youth. If your packaging design leans more to the latter, then you have a problem. Having an out-dated theme will make your company seem boring and old, regardless of how ground-breaking or one-of-a-kind your product is. So, make sure your packaging design is up-to-date with what’s hot in your industry.
Don’t let problematic packaging get in the way of your sales. Make sure your products are well-received by making sure they’re well-designed and free of these issues!