Gone are the days when aesthetics and structure are the only things that you can get out of web design and development. Work with the right web designer and developer today, and you can draw out a lot more from these website essentials. Integrated storytelling is one such advantage you can look forward to.
Storytelling Applied to Web Design and Development
Much of what needs to be considered when telling a story is the same as what’s needed for web design and web development:
- Who is your audience?
- What is your objective for sharing the story/creating the website?
- What is the core lesson of the story/main point of the website?
A good story is characterized by an excellent transition, the effective expression of a point or message, and the ability to show rather than tell. It captures the audience’s attention, keeps them engaged, and compels them to continue the story. These are the things that web designers and developers strive for when building a website.
Effective storytelling in websites involves leveraging all the aspects of web design and development and interweaving them into a single package. The most notable of which are the visuals, user experience, and content.
- Almost everything you see on your website is a “visual.” Many website owners confine the word visual to “images” and “videos.”–and that, in turn, significantly limits their storytelling devices. Don’t make that same mistake as a web designer and developer. Know that everything, from the colors and font styles of the texts to the proportions of your images and the white spaces of your pages, are considered “visuals.”
- The visuals must tell the story; not just draw the users’ attention to it. People are always quick to pick up and retain information when they are presented with related imagery, which can help you make this work to your advantage as a website owner. Instead of using your web design to highlight your story (e.g., frame texts that are a part of the narrative), make the visuals contribute something to the story as well.
- Interactivity is one of the best website storytelling elements. You can use it to guide users towards a specific page or destination, enhance their navigation experience, and show them how and when modal windows are utilized. You can also use it to provide a page preview, eliminating the need to click each and every link to explore your site.Make the most out of interactivity with website storytelling. If you’re thinking of outsourcing web design services for your site, make sure your provider knows how to integrate interactivity well into their sites.
- A story that is delivered well through content is one that does so by developing strong connections between stories. Avoid making stand-alone content. Instead, make it a point to relate your website’s contents to one another by integrating hyperlink texts into them. Maximize micro-contents like navigation labels, button texts, and URLs as well. They will encourage users to read through the content of your website.
- The way people experience your websites is seldom linear. They may drop into your site at any given page, perhaps following a backlink or entering it from a search engine result. As such, it is imperative that there’s no shortage of content-orientation labels throughout your site. That way, the user can put together your brand’s story on their own.
Consider these things when you plan your website. Thinking of hiring a web design and development company to work on your website? Make sure that the company you work with knows how to integrate storytelling elements into their works.