Beauty products, naturally, deserve beautiful packaging. But for cosmetic packaging companies, that’s just the tip of the iceberg. It’s not enough for cosmetic packaging to simply look good. It also has to be practical, durable, and able to protect the product inside.
That’s easier said than done, as proven by these four common cosmetic packaging mistakes.
USAGE DIRECTIONS ARE NOT INCLUDED IN THE PACKAGING
All too often, usage instructions are found on the boxes that house the jars, bottles, or tubes that the products come in – and only there. Unfortunately, consumers tend to throw away those boxes to minimize clutter on their vanities or shelves.
To avoid frustrated customers, it’s a good idea to print the instructions on both the box and the primary packaging. This will help consumers remember how to use the product correctly without requiring them to keep bulky outer packages.
100% OPACITY IN PACKAGING
Are you running out of your favorite moisturizer or lotion? It’s almost impossible to tell with a package that’s completely opaque. Many consumers appreciate transparent or translucent packaging that provides a clear indicator of how much product is still left inside.
If you’re not a fan of transparent bottles or jars, tube filling companies can help you achieve a compromise in design. For instance, you can keep most of the design opaque while including a transparent indicator to keep beauty lovers happy.
PACKAGING THAT’S TOO COMPLICATED
Is it hard to squeeze the last drops of expensive cream out of the bottle? Is the tube or jar of cream prone to spilling? If your packaging makes your customers work too hard, chances are that they won’t buy it again.
Cosmetic packaging should be easy to use. It should be an extension of the image that beauty products strive to promote – a stress-free path to looking and feeling good.
LOW-QUALITY COSMETIC PACKAGING MATERIALS
Last but not the least, packaging for beauty products should be break-resistant and durable. They should be sturdy enough to be carried in gym bags, suit cases, and hand bags without spilling. This is where the materials for cosmetic packaging come in. Here are some options at your disposal:
• High-density Polyethylene (HDPE)
This material is very common in the cosmetic industry. Hot fill plastic bottles made of HDPE are strong, chemical resistant, moisture-resistant, and are tough against climate-related damages. They are recyclable as well.
• Polyethylene Terephthalate Plastic (PET)
Durable and lightweight, this is another great choice for beauty products. It’s transparent and customized with a wide range of colors so you can be creative with the design. Like HDPE, it’s easy to recycle too.
This material is the most inert option, which means that it’ll rarely react with any ingredient or product. It’s available in a variety of shapes, sizes, colors, and looks elegant and classy.
In the world of beauty, packaging is as important as the product itself. Cosmetic packaging should be a unique experience in itself – attractive, durable, effortless, and thoughtfully designed from every angle.